David Braun

About

David Braun is the founder and CEO of Capstone Strategic and author of Successful Acquisitions: A Proven Plan for Growth. His specialty is helping companies grow through acquisition.

Through consistent focus on this one specialty, David has built up a formidable expertise that has led to an acquisition success rate way beyond the industry average.

David Braun is a sought-after educator who has been teaching senior executives and financial professionals for over 21 years. His live seminars and online webinars are in high demand, and his blog is widely read by M&A professionals, business owners and all who wish to understand the dynamics of growth through company acquisition.

Popular

Market Criteria, Market Research

Markets First

I always emphasize to my clients the critical value of painstaking market research and selection before considering individual prospects. Simply by conducting thorough research, you immediately separate yourself from the majority of company buyers and place yourself at an important competitive advantage. Choosing Market Criteria Choosing the correct market criteria may be tricky. Here are […]

Pathways to Growth

Five Pathways to Growth

As you focus your attention on the growth of your company, there are five key pathways to consider: Grow Organically Exit the Market Be the Low-Cost Provider Do Nothing Pursue External Growth Before you even start planning an acquisition, remember there are other growth options available. It is an important realization that you do have […]

Cultural Integration Publicis Omnicom

Publicis-Omnicom Merger May Face Cultural Integration Challenges

The merger between two advertising giants Publicis Groupe and Omnicom Group has caused quite a stir. The two companies combined to form Publicis Omnicom Group would have stock-market value of $35.1 billion, making this the largest advertising merger ever. Although Chief Executive Maurice Levy and CEO John Wren both stress this is a “merger of […]

Recent Posts

Are You Ready to Do An Acquisition

Are You Ready to Do an Acquisition?

Buying another company is an excellent tactic for growing your company, but are you really ready to do a deal? About 77% of mergers and acquisitions (M&A) fail due to a variety of issues ranging from lack of strategic alignment to incomplete due diligence to culture clashes. A bad acquisition can leave a company worse […]

AT&T Time Warner Merger Gets Approved, Expect More Media Mergers

AT&T – Time Warner Deal Gets Green Light, Expect More Media Deals

On Tuesday AT&T and Time Warner received approval for their $85 billion merger that brings together channels like CNN, HBO with the number two mobile carrier in the US. The deal is just the start of what is shaping up to be a very busy year for technology and media mergers and acquisitions. Less than […]

Negotiate in Parallel

Negotiating in Parallel

One of the secrets to negotiating a successful acquisition is to negotiate in parallel, not in series. Rather than negotiating each point one by one, put all the issues on the table and discuss them at the same time. While it may seem overwhelming to juggle multiple issues at once, this approach is a much […]

The Letter of Intent

What Not to Include in the Letter of Intent

A letter of intent (LOI) is one of the most commonly used tools for moving a deal forward. The LOI outlines the basic parameters for an acquisition including the period of exclusivity, purchase price and consideration, preferred deal structure, and expiration date. The LOI is your chance to communicate the strategic value of an acquisition […]

Technology and Media Consolidation Fuels M&A Activity

Technology and Media Consolidation Fuels M&A Activity

As expected, mergers and acquisitions activity in 2018 is off to a strong start with deal value already reaching $2 trillion this year. Tax reform, which lowered the corporate tax rate from 35% to 21% has certainly impacted activity as many companies are already putting their tax savings to work in deals. One interesting trend we’ve seen […]

Why Strategic Alignment is Paramount to Acquisition Success

Why Strategic Alignment is Paramount to Acquisition Success

“It can be the best financial deal on the planet, but if it doesn’t fit our strategy…we’re not interested.” This quote from Gary Norcross, President and CEO of Fidelity National Information Services, expresses a simple principle: In order to be successful, an acquisition must be strategic in nature. One of the primary reasons acquisitions fail […]

How to develop your due diligence checklist

How to Develop Your Due Diligence Checklist

Buyers often think using a due diligence checklist is the best way to ensure thorough due diligence on the target, but this may not always be the case. A generic list developed by outside “experts” may focus on non-essential issues while glossing over items that are critical to your deal. This is because each acquisition […]

Nestle signs deal to sell packaged Starbucks products

Competing by Acquiring – Lessons from the Walmart-Flipkart and Nestlé-Starbucks Deals

There are many reasons to execute an acquisition from entering a new market to adding a new capability to increasing your bottom line. One of the most common reasons to buy another company is to prevent your competitor from owning it. Acquiring out of a defensive position to prevent a competitor from owning a key […]

Wrong Way to do M&A

The Wrong Way to Approach M&A – Singing “We’re in the Money”

By now, many of you have heard the clip of Sainsbury’s CEO caught singing “We’re in the Money” into a hot mic prior to his interview about the merger between Sainsbury and Asda. For all the corporate, flowery language touting the benefits of the merger, this unguarded moment seemed to reveal the truth to the […]

Does the Highest Bidder Always Win the Deal

Does the Highest Bidder Always Win the Deal?

The short answer to this question is no. Some owners may sell to the highest bidder, but this is not always the case. Differentiating by price alone is problematic for a number of reasons, the most obvious being that someone can always outbid you. In addition, when it comes to privately-held transactions, especially, we find […]

David Braun Texas Business Radio

David Braun Speaks on Growth through M&A on Texas Business Radio

I was recently interviewed on the syndicated radio program Texas Business Radio. On the show, I share why companies pursue growth through M&A and how you can be successful. It all starts with painting a picture and having a vision for the direction of your company. The most successful acquirers are those that spend the time […]

How to Contact Owners About Mergers and Acquisitions - Webinar

How to Contact Owners About Mergers and Acquisitions – Webinar

When speaking with an owner for the first time about acquisition, knowing what to say (and what not to say) can be tricky. It is even more challenging in the case of “not-for-sale” acquisitions because you will have to change the owner’s mindset. How do you begin the conversation? When do you address price? And how […]

5 Ways to Rethink Strategic Growth – Use Criteria for Objective Decision-making

5 Ways to Rethink Strategic Growth – #5 Make Objective Decisions

While a leader’s years of experience may be invaluable, companies should not make decisions based on instinct alone. We are human and biases can influence the judgement of even the most “objective” leader. In today’s information world it is important to pair real-time data with analytical skills in order to arrive at the best decision. […]

Rethink strategic growth by getting input from your team

5 Ways to Rethink Strategic Growth – #4 Get Input from Your Team

Developing and implementing a strategy requires multiple skills and successful growth requires multiple perspectives. Other people in the company have a different level of skillset or expertise that can be beneficial. A leader’s team should be a brain trust or a mastermind forum for decision making that develops a collective understanding of the strategic plan. […]

5 Ways to Rethink Strategic Growth – #3 External Growth

5 Ways to Rethink Strategic Growth – #3 External Growth

When it comes to strategic growth, most leaders tend to focus on organic growth – hiring more sales staff, building a new branch or internally developing a new product. While there are many benefits to organic growth, there are times when relying on organic growth alone will not move the needle. When markets are saturated […]

5 Ways to Rethink Strategic Growth – Be Proactive

5 Ways to Rethink Strategic Growth – #2 Be Proactive

How many of you have ever purchased a home? Thinking back on your experience, did you sit around waiting for a seller to come to you or did you spend time looking for just the right house? My guess is that most of our experiences fall into the second scenario. In fact, if I waited […]

Understand your own company

5 Ways to Rethink Strategic Growth – #1 Understand Your Own Company

Before you can determine where you want to go as a company, you have to have an understanding of where your business stands today. Who exactly are you as a company? This is easier said than done. Over time, even founders of companies can lose sight of their strategic vision and get caught up in […]

5 Ways to Rethink Your Approach to Strategic Growth

5 Ways to Rethink Your Approach to Strategic Growth

As a leader, one of the biggest mistakes you can make is to simply keep doing something because that’s the way it has always been done. It is easy to fall into this trap without even realizing it. Everyone is busy and it can be tempting to default to autopilot and keep going about “business […]

4 Changes to Tax Law Impacting M&A Today

4 Changes to Tax Law Impacting M&A Today

Although the new tax law has only been in effect since January 1, we are already seeing its impact on M&A activity. This year there have already been $325 billion in bids, the most activity since 2000. If you are thinking about pursuing M&A in 2018, here are four things to keep in mind: The […]

Why do Middle Market Companies Execute Acquisitions

Why Do Middle Market Companies Execute Acquisitions?

Acquisitions are about growing your company and every successful deal starts by defining your strategic rationale. In this post we’ll explore the top five reasons middle market executives are interested in pursuing M&A according to our State of Middle Market M&A 2018 report. 1. Increase existing market share Grabbing more market share a is an […]