Once you’ve closed the deal on a new acquisition, what do you do about the brand? Keep it as it is? Replace it with your brand? Create a hybrid? Something else…?
The brand is one of the assets you acquire when you buy a company. It may be worth a lot. Or little. Or nothing. (It may even be a liability).
It’s important to recognize that a brand is much more than a name and logo; it’s the “meaning” of a company to its customers and stakeholders: the promise that it holds for them. A major acquisition can change the meaning of the company you acquire — it can also impact the meaning of your own organization.
Join us for a new webinar on brand integration presented by Capstone Branding Advisor Jon Ward. Jon has served as a consultant and creative marketer for over 30 years, with clients ranging from one-person startups to billion-dollar corporations.
After this webinar you will be able to:
- Discover ways to evaluate brand value
- Expand your options for branding the newly merged organization
- Create your own brand integration strategy
- Plan your acquisition to obtain maximum brand equity
Date: February 19, 2015
Time: 1:00 PM ET
Can’t attend this webinar? Sign up anyway and we’ll send you the recorded archive.