Tag: Diageo

Looking to Africa for Growth

What do you do when sales decline? If you’re Diageo, you move to Africa. Diageo, the maker of Smirnoff vodka and Johnnie Walker whisky, has been a global liquor powerhouse for years. However, the company’s growth has been slowing in its traditional markets of North America, Asia-Pacific, Latin America and the Caribbean. In other words, …

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