Tag: US

Are You Playing It Safe?

For the last couple of years, corporate America seems to have been playing it safe when it comes to growth. Currently U.S. corporations are holding on to a record $1.65 trillion in cash. Are you in a similar position, perhaps? Cash may not be your “security” blanket but you may be unwilling to take the risks …

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Publicis-Omnicom Merger May Face Cultural Integration Challenges

The merger between two advertising giants Publicis Groupe and Omnicom Group has caused quite a stir. The two companies combined to form Publicis Omnicom Group would have stock-market value of $35.1 billion, making this the largest advertising merger ever. Although Chief Executive Maurice Levy and CEO John Wren both stress this is a “merger of …

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