Forget the Competition. Think Customers.

Don’t let the competition define your external growth strategy. Instead, plan for the people who matter most ─ your customers.

Let’s face it ─ we all care about what other people think, and in business that often means measuring how we stack up against the competition. While it’s important to keep an eye on competitors, it’s unwise to base your strategy on what they do. Playing catch-up is not a winning formula for three reasons:

1) You will always be a step behind. Necessarily, you can only react to what your competitors do after the fact. How can you be innovative if you are always waiting for…Continue reading this post on AMA Playbook.

*This post was originally published on AMA Playbook. Visit David Braun’s author page to read all of his articles.

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