When Enterprise Rent-A-Car acquired Alamo and National in 2007 it didn’t “swallow up” its new brands during integration. Instead, it made a conscious effort to learn from and integrate best practices from both parties. As Executive Chairman Andrew Taylor explains in the Harvard Business Review, “…In the process we also learned a lot about ourselves and changed our company in ways that have equipped us for faster growth on a global scale.”
Enterprise chose to integrate its new brands with its existing company culture but kept three distinct brand names. Now, seven years later, Enterprise has grown from $9 billion to $16.4 billion in revenue.
Knowing which parts of the business to integrate—and how much—can be a challenge but is crucial to the success of your acquisition. You can learn how to identify winning strategies from both buyer and seller for a successful integration plan in my next webinar, “Keys to Integration Success,” on April 17. I’ll address some of the challenges you may face and solutions for integrating your acquisition.
You will learn to:
- Explain the different levels of integration to decide how much to integrate after the deal is done
- Begin to develop a 100-Day Post-Closing Plan
- Create effective communication strategies for integration success
- Identify cultural differences in organizations and how to bridge them
- Utilize secondment—the temporary placing of individuals from each entity in the other organization
Date: April 17, 2014
Time: 1:00 pm – 2:00 pm ET
Register: Click or copy the link https://www3.gotomeeting.com/register/639940766