New Webinar – “Brand Integration: An Acquisition Challenge”

Once you’ve closed the deal on a new acquisition, what do you do about the brand? Keep it as it is? Replace it with your brand? Create a hybrid? Something else…?

The brand is one of the assets you acquire when you buy a company. It may be worth a lot. Or little. Or nothing. (It may even be a liability).

It’s important to recognize that a brand is much more than a name and logo; it’s the “meaning” of a company to its customers and stakeholders: the promise that it holds for them.   A major acquisition can change the meaning of the company you acquire — it can also impact the meaning of your own organization.

Join us for a new webinar on brand integration presented by Capstone Branding Advisor Jon Ward. Jon has served as a consultant and creative marketer for over 30 years, with clients ranging from one-person startups to billion-dollar corporations.

After this webinar you will be able to:

  • Discover ways to evaluate brand value
  • Expand your options for branding the newly merged organization
  • Create your own brand integration strategy
  • Plan your acquisition to obtain maximum brand equity

Date: February 19, 2015
Time: 1:00 PM ET

Can’t attend this webinar? Sign up anyway and we’ll send you the recorded archive.

Click here for more information and to register.