The following question was asked during our most recent webinar, “Discovering Markets.” Q: How do you choose which quadrant of the opportunity matrix to focus on? A: When beginning to plan for external growth, you may be blown away by the sheer number of possibilities and options. As exciting as they may appear, you’ll have […]

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The key to growth is future demand. Any acquisition you consider needs to take this factor into account. There are multiple ways to look at demand, and it’s essential to know which one is most appropriate for your company.  I use a simple but powerful tool I call the Opportunity Matrix. It’s a way of […]

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