Pubicis and Omnicom have called off their proposed $35 billion merger that would have created the largest advertising agency in the world. According to reports, Publicis CEO Maurice Levy and Omnicom CEO John Wren disagreed over many details, including filling key management positions and corporate structure. This comes as no surprise to me. Ten months […]

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AOL has announced it will acquire Adap.tv, a video advertising platform, for $405 million cash and stock. Adap.tv’s proprietary technology allows advertisers to control their video advertising across different media channels, permitting AOL to provide customized advertising based on viewers habits and location. Internet media companies are targeting video because of higher advertising revenues. Even […]

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The merger between two advertising giants Publicis Groupe and Omnicom Group has caused quite a stir. The two companies combined to form Publicis Omnicom Group would have stock-market value of $35.1 billion, making this the largest advertising merger ever. Although Chief Executive Maurice Levy and CEO John Wren both stress this is a “merger of […]

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