As, you know I am a strong advocate for the “markets first” approach to searching for acquisition targets. The idea is that before you look for a company to buy, you define the market in which you are going to conduct your search. The reason for first selecting a market is to ensure that there is a healthy, stable demand for your acquisition’s products or services. Without that certainty, you have reason to beware of even the most tempting buying opportunity.
But, how do you go about researching and selecting the right markets? How can you estimate stable demand?
I’ll be answering these questions and more in my upcoming webinar, “Picking Top-Notch Markets” on Thursday, February, 21 at 1:00 pm EST.
I’ll be speaking for about an hour, followed by a question-and-answer session. Come prepared with questions to ask. You can also submit your questions when you register for the webinar.